Mangbos is a motivational and inspirational organization where the goal is to motivate people to achieve their dreams. The core challenge with this project was constructing a brand identity, different from the existing industry, where the brand's strength is the clarity of the messaging. The brand identity was crafted with simplicity and modernism in mind.
The abstract star above the "o" represents the consumer's dreams and Mangbos as the light guiding them through confusion and complexity. For the same reason, the colors chosen represent the sky and the northern lights in the Nordic countries where the organization is located.
