November / 2020
Task
This is a university project that aims to create concept and visual identity of airline company.
About
"Monet" is fictitious high tariff airline company which provides charter flights. The concept of the brand could be summarised with the words: a bridge to beautiful destinations. And its symbol is chosen to be Claude Monet's bridge of his famous paintings "Water lilies".
It is known that the garden with lilies in Giverny, France is focus of Monet's work in last 30 years of his life. These paintings have achieved worldwide success and are currently on display in the world's most prestigious museums. The complexity with which Claude Monet works with regard to the light and colors of "Water lilies" creates in the viewer a sense of the incredible variety, richness and tender mystery of the meaning of life. And this is what is intended to be implemented in brand concept.
Logo Concept and Details
Logo Symbols
Stylised sun in the sky and the bridge of Monet's paintings are both of the logo mark symbols.
Logo Scheme
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