Google My Business’s ability to incorporate search engine results into your marketing is a huge advantage for all local businesses. One of the first places that customers looking for your products and services online will go is a Google search. Google has reported that 46% of all searches have local intent, and that business location is the main piece of information sought by local searches. This just shows you how much your business listing can benefit by appearing on Google search.

Millions of brands across the world are using GMB to stand out from competitors and attract more customers. Brands use the platform to engage with customers and learn more about their customers. With GMB, brands are able to know the kind of customers they attract, where they come from, what appeals to them, as well as how the business is performing.