Direct advertising campaign

Brief: Create an integrated campaign for a travel agency or airline that inspires people in lockdown to start planning their next trip.

In order to combat the boardom of surfers as well as the financial challenges that Cathay Pacific face During Covid-19 Cathay Pacific have created an integrated campaign that will help surfers stay busy whilst making a fun video and planning their dream surf trip. This will be insentivised with a three for two airline reward to the surf destination of their choice.