Yap Xiong's profile

UPS Asia Compass

Yap Xiong
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Compass - UPS Asia Customer Newsletter
Each quarter, the team as UPS Asia published Compass, a customer newsletter for small businesses across Asia. Each issue was distributed to over 300,000 customers in 12 markets in Asia, in seven languages.

A hardcopy periodical until 2017, I was part of the team that helped rebrand and refresh the visuals, text and messaging. Other responsibilities included creative direction, sourcing for content, editing and managing each issue from conception, to translation and distribution.

Visuals: In-house Design & Agency
Text: Content Owners (Content), Yap Xiong (editing & collation)
Translation: Agencies

Compass 1/2018 - Singapore version
Compass 1/2018 - Korean version
Compass article - a case study from Vietnam: English version
Compass article - a case study from Vietnam: Vietnamese version
Compass article - Insights on e-commerce shipping: English version
Compass article - Insights on e-commerce shipping: Traditional Mandarin version for Taiwan
UPS Asia Compass
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Yap Xiong's profile

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Yap Xiong's profile
Singapore, Singapore

UPS Asia Compass

UPS Asia's in-house customer newsletter. Created as a PDF download. Distributed in Australia, China, Hong Kong, Indonesia, Japan, South Korea, Ma Read More

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