In 2019 the UL branch of the Social Democrats commissioned myself to design a logo for their new society.
There was strict criteria in the creation of the logo. I had to follow existing Social Democrats brand guidelines including font, colours, position etc. I also had to adhere to the UL Wolves (Club & Societies) guidelines and not politicise their brand. Yet the brand had to be distinctly UL and SocDems.
I settled on the UL flagpoles for a brand distinct among C&S logos and for their positive image of UL
Font: Foco Bold
Colour: Pantone 526C
