In the lead up to 2013's 'Roast of James Franco', Comedy Central broadcast an entire week of its previous roasts.

 

Our task was to generate tune-in for Roast Week across Northern Europe, without using the celebs.

 

In preparation for the 7 day onslaught of harsh one-liners and below-the-belt gags, we wanted to get you roast-ready by showing you exactly what makes a roast, a roast.

 

The TVC takes you inside the Roast Training Facility – an academy where the subtleties of a roast are studied, taught, and often, completely misunderstood.

Using the microsite, hone your roasting skills by creating personalised roasts for your loved-ones. Just be prepared to have them roast you right back.