| 2014 |
Fashion Strategy Report | The Kooples
This report was conducted as part of the Fashion Strategy module of my degree in Design Management for Fashion Retailing (BSc). It is an in-depth analysis and strategy plan for the luxury fashion brand, The Kooples. My report was focused on the use of an augmented reality magazine to drive growth though establishing a forward-thinking and alluring brand image and identity with the target consumer.
Full Strategy Report - Compiled as part of a Team Project:
