A short video introducing RELX INFINITY.
The most important features of the product is the consistent using experience of smooth and comfortable, thanks to the well-thought industrial design, the Air Boost design, nice material of the stem, chip technology to stabilize every bite, labyrinth airway to trap condensate, the leak-proof construction and portability.
Within one minute, we connected all the main selling points together, using light and smooth silk as well as fog-like dynamic airflow to simulate the feeling of "every sip - smooth as a breeze".
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Client - 悦刻/Relx
Creative Agency - LxU
Project Director - 李雨/Levi & 魏婷婷/Una
Project Director - 李雨/Levi & 魏婷婷/Una
Account Manager - 英雄/YH
Concept - Relx & LxU MD-team
Storyboard - 王英飞/BigF
C4D - 岳欣宇/Shouzhang & 邓锐/DR & 红凛茶 & 王英飞/BigF
Sound Design - Echoic
Storyboard - 王英飞/BigF
C4D - 岳欣宇/Shouzhang & 邓锐/DR & 红凛茶 & 王英飞/BigF
Sound Design - Echoic
* For learning and communication use only.
* This product contains nicotine which is a highly addictive substance.
