In Turkey, 92% of university students still live only with the money their father gives them. That means, on Father’s Day, the gifts are indirectly bought by the fathers, But this year daddy’s money was not accepted in Pierre Cardin Stores. Instead, a One-Day Job offered to youngsters. After a hard working day at the stores, they bought a father’s day gift with their own effort. In this way, youngsters had a chance to experience their first job, and understand what their father’s dedicate to them. And most importantly fathers had gifts to be proud of in this Father’s Day.