Finley Square
Downers Grove, Illinois
Design Achievement
Finley Square, a now bustling mixed-use development located in a residential area near Chicago, underwent an identity and graphic refresh to elevate its standing among similar districts in the region. DLR Group's design approach incorporates vibrant primary colors and block lettering, striking a balance between playfulness and sophistication, infusing the development with a dynamic energy. The cohesive brand identity of Finley Square breathes new life into the local gathering place, transforming a once abandoned shopping center into a vibrant hub of activity.
Scope Summary
Scope Summary
The project involved the creation of a new identity mark, branding graphics, and business materials to rejuvenate a mixed-use development located in a Chicago suburb. The unique characteristics of the development prompted the exploration of various naming and identity options, with a collaborative process between the client and DLR Group narrowing down the choices. The graphics, showcased on reclaimed wood panels, painted surfaces, and glass films, are prominently displayed throughout the development. DLR Group played a key role in providing brand development and experiential graphic design services for the project.
