MAN WITH A PLAN PODCAST
Man with a Plan Podcast is a podcast that focuses on three main factors of life development: growth, greatness, and leadership. This weekly podcast is ran by a team of two cousins, Michael Wright & Jimmy Jackson, who are the primary speakers every week, and they occasionally have guest speakers on their show as well. The audience is typically 25-45 years old males, but they're trying to expand it to also reach a younger generation.
COLOR CONCEPTS
While discussing what Michael & Jimmie from MP wanted in this design, they wanted something professional but with a pop of color, without using just black and white. So I used one of the color palettes from Adobe Libraries' Corporate series. I chose this because it has a lot of neutral based options without being black and white, but also throws in that captivating orange-red color to draw in their audience while making them have their own distinct design.
DESIGN APPROACHES
Since MP's podcast focuses on the three ideas of greatness, growth, and leadership I knew I wanted to incorporate those. So, I chose arrows pointing in an upward direction because they want people to grow upwards and above and beyond where they are now. I chose two arrows specifically to represent both of the podcast hosts, Michael and Jimmie.
Next, I took the triangle from the top part of the arrow and used it to create a unified design. I did this because they wanted to add a youthful flare of design to also attract a younger audience.
FONT STYLES
For the font styles of this podcast brand I wanted it to be both modern and simple. That's why I chose Montserrat (Medium) because it is extremely simplistic of a font. Next, I chose what is known as the world's most popular font Helvetica, but use a modern version of it Helvetica Neue Lt St 93 Black Extended (93 Black Extended), because of the clean corners which made me think corporate but trendy.
