Digital Detox
Did you know the average adult spends approximately 3 hours and 40 minutes on their phones every day? Studies have shown, without the device we would spend more time with our friends, outside or working out.
That's the leading idea of this fictional campaign fighting the addiction to the demon in our pockets. Back to the roots and start communicating with each other!
With a bright sky blue color scheme and black/white highlighting colors i tried to take common postcard phrases and turn them into puns. In addition, I illustrated the wordplay to visualize them for a better understanding. The result is a set of 7 different postcards to give to your loved ones.
