BRIEF / Plan and execute a 30-40 sec TVC for my a chosen brand/product/service with the aim of driving brand awareness.

Insight / COVID-19 has restricted us from enjoying so many things especially sporting events. The lockdown and pause of sports has affected true sporting fans even harder, all we left with are replays and our memories.

Rationale / The brief was given during the COVID-19 epidemic so the challenge was to create an impacting TVC using limited resources. The idea is to create a TVC that connects to the human emotions by using empathy as the driving force behind the commercial.