National Program for Happiness & Wellbeing
VISUAL IDENTITY . DESIGN . ART DIRECTION . SOCIAL MEDIA . BRAND GUIDELINES
INSPIRING A WELLBEING MOVEMENT
The new brand mark of the National Program for Happiness and Wellbeing is a symbol of the oasis and wellbeing that the UAE has been cultivating for generations, inspired by the work and philosophy of the late Sheikh Zayed, the founding father of the UAE. The logo evokes the date palm that is the heart of the oasis. Fronds representing each of the seven emirates coming together make up the brand of each frond, reminding us that happiness and wellbeing require us all to work together and support each other. Our journey to happiness and wellbeing is an ongoing one, and the logo mark captures Happiness and wellbeing is a national movement, always progress forward, which is captured by the clockwise rotation of the symbol.
