#ChooseForForest# for WWF

•

Follow All Following All Unfollow All

# Choose For Forest #

选林所选

Client : WWF

Creative Agency : LxU

🌲

— Video —

The film is a combination of stop-motion animation and live action performance. By the high popularity and national reputation of Mr. Huang Bo, he read out a "Thank You Letter" from forest inhabitants in the film as a representative of human beings. The three scenes in the film are all set in the familiar daily life of consumers, thus making the audience realize that they have the right to choose. It is these small choices that will determine the future of the forests.

视频采用定格动画+真人出演的形式，借由黄渤老师的超高国民度，代表人类朗读一封来自森林居民的「感谢信」，将观众的注意力都集中到「感谢」这件事情上。短片中的三个场景都设置为消费者熟悉的日常生活，借此让观众意识到自己手握选择权。正是这些小小的选择，决定了森林的未来。

🌲

— KV Design —

Illustrations for WWF #ChooseForForest# campaign. We invited six animals as the spokesperson for the forests that they lived in, to express their appreciation for human beings who made favorable choices for forests.

We described two different forest in the illustrations: rainforest and savanna, carefully chose animal representatives of each forest and did our best to deliver the true appearances of the animals as well as the environments.

Wish the forests stay beautiful and alive!

为 WWF #选林所选# 倡议活动创作的一系列插画海报，由几位小动物出镜，作为森林的「发言人」，感谢所有对森林友好的选择。

海报主要描绘的森林有「热带雨林」和「稀树草原」两种。我们首先在两种森林中寻找有代表性的小动物，完成单个动物的草图后，再搭建场景并丰富细节。每个小动物周围的环境都有一些细微的区别，尽量还原它们所生活区域的真实风貌。两种森林之间也从色调上做了较为明显的区分。还在背景中加入了一些其他小动物，呈现森林的生物多样性与生机。

在创作过程中，我们注重表现小动物的原本形态，但也希望体现出与人类的亲近感，因此在肢体语言和表情上寻找平衡。作为创作者，也作为收到这份感谢的人类，我们真诚地希望森林永续，与动物们一起共享美好家园。