In India menstruation has been a taboo until date. People think its impure but in reality it's all natural and "Pure".
"PURE" is a brand for menstrual cups that do not only provide a sustainable solution to decrease the waste of feminine hygiene products, but also make a difference for girls and women in developing countries who cannot afford sanitary products. Apart from sustainability, it gives a comfortable and relaxing experience during menstruation.
TYPOGRAPHY
Signarita zhai by Dondon Nillo
COLOR PALETTE
Colors have a significant impact on mood and well-being. Colors that are used in the brand is to comfort and relax the user as 90 percent of menstruating women experience Premenstrual syndrome (PMS) that affects a woman’s emotions, physical health, and behavior.
INSPIRATION
Bamboo shoots (bamboo sprouts) are freshly erupting edible culms of the bamboo plant and are considered as one of the useful health foods because of their rich content.
One of the benefits includes the reduction of reproductive health-related problems in females when bamboo shoot intake is regular. Bamboo shoots are used by local tribes of India belonging to Bodo, Thadau, Mosang, and Tiwa for treatment of Female reproductive health-related problems.
SECONDARY PACKAGING
PRIMARY PACKAGING AND PRINTS
