THE CLIENT: Ursus Cooler

Agency: Leo Burnett Romania

Project: The Cooler Catdog - the best of both worlds

🏆Awards

Silver Effie in Beverages – Alcohol

Fact: Cooler launched a brand new recipe: an ideal mix of half non-alchoholic beer and half fruit soda. In 3 new super juicy flavours.

The brief: Position Cooler as the best of both worlds. Refreshing as a soda, relaxing like a N/A beer.

Introducing: Alex Cooler - the first catdog in the world. Half cat-half dog and the inventor of Cooler - the best of both worlds 

Campaign roll-out: a 360 ATL centric campaign presenting the catdog and highlighting the best of both worlds claim.

Bonus points: The TVC went viral. Or was it the catdog?