Boorito
Boorito is Chipotle's long running annual Halloween celebration where customers who turn up in costume are treated to special burrito deals. Working with Day One Agency, I created the illustrations for Boorito 2019 and 2020.
Taking inspiration from vintage black and white cartoons of the 20's and 30s, I was tasked with developing our sassy skeleton character in a variety of amusing poses and creating the spooky environment where he'd live, complete with avocado trees, a tractor and Chipotle restaurant.
These illustrations were then used to create animations and to roll out advertising across digital, social and instore signage. The creative was also used to launch an incredibly successful TikTok competition with #Boorito, where users would upload a video featuring their festive before and after Halloween transformations. To date, the Boorito hashtag on TikTok has over 4.2B views.
CLIENT : CHIPOTLE
AGENCY : DAY ONE AGENCY
CREATIVE DIRECTOR : DAN LUSTIG
SENIOR DESIGNER : LAUREN HUNZIKER
