em.architecture is a firm based in Johannesburg, South Africa.

A stunning client who is very specific and knows exactly what they are looking for.

I was working on a logo concept when this immediately stole my heart. I made use of a rounded sans-serif font called; slightly adjusting and manipulating it into something more personal. You will notice the spaces between all of the typographical elements are carefully calculated and placed; the dot above the "i" is removed and placed within the "a"; sticking to minimalism and adding to a subtle differentiation between "em" and "architecture". A clean and uncomplicated, rounded font type was used to add the touch of minimalism and convey a feeling of exclusivity, professionalism, and style. The logo was designed in lowercase due to the following reasons; it is inviting and exudes an approachable and casual vibe (allowing a business to connect easier with its target market). Also, lowercase seems to be associated with a view of the future and innovation, along with playfulness and creativity.

dsk.bnny had the wonderful opportunity to be a part of their brand development journey.