A pretzel business logo design for a friend (2017) — It's a simple idea with a fun Gestalt-switch. One way it's a pretzel, focus on the top and it's an open mouth about to snack on some pastry. The little circles represent the salt.
Inspiration and progress — Started with a little mathematical proportioning, then added some wheat stalks, and finally played around with arrangement to get to the final result.
Project: Client Work
Year: 2017
