Idaho has 31 beautiful state parks and trails, which have been fending for themselves without government funding since 2010.
Audience
Park visitors—parents and their children
(Idahoans and out-of-state visitors)
(Idahoans and out-of-state visitors)
Idaho’s beauty speaks for itself
So we’ve focused on the details, the roughness, the wildness, the quirks of our state that Idahoans have such pride in.
Idaho's state parks are varied and unique, with different environments, activities, flora, and fauna. We honed in on three parks to showcase this diversity within the state park brand.
State parks
Bruneau Dunes
Hell’s Gate
Thousand Springs
Hell’s Gate
Thousand Springs
How do you brand an entire state park?
By focusing on the intricate details and quirks within each park, a system of interchangeable marks came to life.
The details
Bruneau Dunes
Sand lily, non-venomous scorpions
Sand lily, non-venomous scorpions
Hell’s Gate
Camas lily, Steelhead trout
Camas lily, Steelhead trout
Thousand Springs
Cowpie buckwheat, Shoshone sculpin
Cowpie buckwheat, Shoshone sculpin
