In September, 2019, Saint Peter's University announced the naming of the University's School of Business in recognition of a $10 million gift from former U.S. Congressman Frank J. Guarini. To commemorate the newly-named Frank J. Guarini School of Business, Saint Peter's sought to develop a bold and inspirational advertising campaign.
In addition to generating awareness throughout the tri-state area and beyond, the campaign was designed to reflect the University's Jesuit values in a manner that resonates with today's business school student.
Following a thorough brand audit and several rounds of qualitative interviews with University leadership, we developed a brand positioning revolving around collaboration, connectivity, and leadership. A clean and structured look and feel, driven by the University's primary colors and forward-facing transitional arrows, combined with clever headline writing to deliver on the campaign's central theme of forging a path for future ethical leaders.
The campaign was brought to life primarily through outdoor and digital creative as well as a vibrant television commercial laced with stunning shots of New York's Financial District.
All work completed at MogoSME.
Creative Director: Jason Vogel
Managing Director: Conor O'Flaherty
Copywriter: Jon Hans
