Sabrina Latif's profile

Future Fashion Now: Poster & Invite

Future Fashion Now Show
Poster & Invite project
Poster
Creating a poster for Future Fashion Now. The aim of this project is to make it contemporary and futuristic, in align to the fashion style which will be showcase.
Having elements such as gold to show exquisiteness and luxe, this is how I interpret it as a designer. 

Outlining the model's face to distract the elements of the background and place it in the middle to show emphasis on the gold makeup on her face which reinforces the rationale of contemporary.
Clean text, edgy lines. Need i say more?
Placing the triangle in the middle to redirect the viewer's eyes on fixate on the details of the fashion show - Design thinking. 

 FRONT                                                                                                 BACK
Invite
The front of the invite is to make it image-heavy. The psychology behind this is to redirect the viewer to turn the card to the back whereby all the details are at.
I used the same method as the poster to make it cohesive in the identity to direct the view onto the details of the event. 
Future Fashion Now: Poster & Invite
Published:

Future Fashion Now: Poster & Invite

Published: