The Rocketpanda team worked on the corporate video, which is aimed at showing their new green products, but also to raise awareness on the environmental issue.
Needless to say, Planet Earth is our home and we all should treat it better and take care of it in our everyday life.
The tiny house is the very starting point and real analogy in this path to awareness.
Behind the scenes
Playing with the brand color and a background inspired by the recycled paper, we tested different stylistic choices, focusing on natural shapes, anatomy of the characters and textures.
We opted for a fresh and immediate visual storytelling, to inspire a positive reaction and spread a strong message.
The frame by frame animation coupled with the 2DFX elements adds a touch of "hand made" feeling that resonates with the theme.
