Center for Teaching Excellence Marketing 'Postcard'
The postcard format provides a quick overview of the services and resources offered by the center and also correlates with the center's main initiative, "Passport to Great Teaching", which is a travel-themed teaching workshop certificate program. Postcards were displayed around campus so that faculty could become aware of the teaching help available to them.
My roles: Creative direction; graphic desgn; typography; marketing design
Inspiration & Ideation: The center's tagline: Ignite, Inspire, Innovate was inspiration for the angled typography and geometric lines. This angled perspective is a depiction of the center's goal to promote thinking outside the box.
Results: The center saw in increase in contacts after the postcard was distributed throughout campus.
Photography
