McDonald Cheesy Crispy Thighs

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Digital campaign

Crispy Thighs have been a success since its first launch. McDonald’s has introduced a new flavour - Cheesy sauce in the Korean way. We suggested a K-pop style campaign that brought the Crispy Thighs into life like a K-pop boy band. Here comes their debut song - “Juicy Cheesy”.

Client: McDonald’s Hong Kong
Creative Agency: DDB Group Hong Kong
Creative Team: Tony Cheung, Poppy Yeung, Jayden Wong

Account Servicing: Maggie Cheung, Jim Leung