Toyota 2010
synopsis
Toyota had some obstacles to overcome in 2010 and looked for a strong, faced paced production to facilitate. The 1st project was an commercial response to the recall action made by the company, to assists drivers with operating their faulty vehicles safely. This was a 42 hour production, straight to broadcast and left no room for hesitation. Next, a long line of TV spots were produced to promote value and brand loyalty, while presenting wild deals on newly leased vehicles. Leveraging MOS testimonials of Toyota service workers and customers brought the huge automotive company down to a personal level. Just in time for the launch of the all new 2011 Toyota Avalon. A huge online campaign including microsite and Yahoo takeover.
role
Produced at a senior level - assembled multiple production teams in response the ultra- fast paced projects while keeping in direct collaboration with multiple agency clients.
produced at The Famous Group
synopsis
Toyota had some obstacles to overcome in 2010 and looked for a strong, faced paced production to facilitate. The 1st project was an commercial response to the recall action made by the company, to assists drivers with operating their faulty vehicles safely. This was a 42 hour production, straight to broadcast and left no room for hesitation. Next, a long line of TV spots were produced to promote value and brand loyalty, while presenting wild deals on newly leased vehicles. Leveraging MOS testimonials of Toyota service workers and customers brought the huge automotive company down to a personal level. Just in time for the launch of the all new 2011 Toyota Avalon. A huge online campaign including microsite and Yahoo takeover.
role
Produced at a senior level - assembled multiple production teams in response the ultra- fast paced projects while keeping in direct collaboration with multiple agency clients.
produced at The Famous Group
