With a Twist - Corona Lime
As a class assignment, I was given the task to create a product and an advertising campaign to go along with it. Rather than going through all the trouble in cutting and squeezing a lime into your Corona, buy a Corona Lime. This advertising campaign was geared toward people aged between 21-45 who are fun and adventurous. I wanted to market Corona Lime as the party beer, the beer people drink at social events to have fun and let loose. The ads could be seen in ESPN Magazine, GQ, Esquire or Rolling Stone.
