About
Atmosfera Multisport is an activity zone located in Warsaw, where exercises and classes dedicated to the proper development of a children have primacy. The Atmosfera Multisport brand is about children's curiosity, discovering and learning through play.
Challange
Visual identification of the emerging brand was supposed to tap space theme and represent such values as fun, adventure, development and movement. It aims to be attractive to both children and their parents. On the one hand, literally, 'atmosphere' means a gaseous shell surrounding celestial bodies. On the other – metaphorically – the 'universe of possibilities' that awaits children in the facility.
Challange
Visual identification of the emerging brand was supposed to tap space theme and represent such values as fun, adventure, development and movement. It aims to be attractive to both children and their parents. On the one hand, literally, 'atmosphere' means a gaseous shell surrounding celestial bodies. On the other – metaphorically – the 'universe of possibilities' that awaits children in the facility.
Design
We have designed an illustrative sign based on informal, dynamic lettering, which brings to mind children's energy, play and light-heartedness thanks to its irregular shape. Direct reference to the cosmos is depicted in the shape of planet surrounded by ring, which is the counter of the letter 'o'. It appears in every design of the basic version of the sign. The framing circles visible in the logo, which resemble planetary rings, add space to the sign and enhance the dynamics of the lettering.
Shades of blue and two lighter shades of green are the main colors within the logo. The other colors complement the color palette – they can be used on additional graphic materials and interior elements of the Atmosfera Multisport facility.
