How are the narratives of identity are connected with the local landmarks and landscape? How would you describe your hometown to someone? How do you see it, and how do you want it to be seen? In Carinthia, Austria, I tried to understand, from a tourist perspective, how is the identity is represented. While the landmarks are the main sights to be seen, also what a visitor sees during their trip contains a blurry memory of the long drives to these landmarks. In the end, a sum of these different encounters define your experience there.