Nedbank wanted to start an internal movement based on their internal Employee Value Proposition: ‘
Be the difference that impacts our world’. As with any movement, it had to start with the people. So, to galvanise and inspire staff, we created a film for the launch activation that was aired simultaneously to over 30 000 staff across the country. The film documented a true story about a South African social media movement that that gained a massive following and stirred South Africa, and even the world, into action. The story was told in reverse – from the movement at its peak, back to where it started – proving that all movements that make a difference start with ONE person, and that each staff member could be that person.
Be the difference that impacts our world’. As with any movement, it had to start with the people. So, to galvanise and inspire staff, we created a film for the launch activation that was aired simultaneously to over 30 000 staff across the country. The film documented a true story about a South African social media movement that that gained a massive following and stirred South Africa, and even the world, into action. The story was told in reverse – from the movement at its peak, back to where it started – proving that all movements that make a difference start with ONE person, and that each staff member could be that person.
Account Management: Candice Shortt,
Anelisa Molose, Nomsa Sidu, Emmerentia Mkasi
Anelisa Molose, Nomsa Sidu, Emmerentia Mkasi
Agency: Joe Public United (ATL)
Agency Art Director: Zamani Ngubane
Agency Producer: Yash Raidu
Art Director/Stylist: Julia Rubinstein
Brand Representative (Client): Nthabiseng Matshekga,
Andee Uren, Khensani Nobanda, Mmashadi Makwana, Thuladu Khumalo
Andee Uren, Khensani Nobanda, Mmashadi Makwana, Thuladu Khumalo
Chief Creative Officer: Pepe Marais
Cinematography: Brendan Barnes
Creative Director: Assaf Levy
Editing Company: Post Modern
Editor: William Kalmer
Executive Creative Director: Xolisa Dyeshana
Film Director: Lebogang Rasethaba
Film Production Company: ARCADE
Music Composer: Library Music, Audio Network
Music Supervisor (licensed): Sean Williams
Performance: Various
Post Production Facility: Post Modern
Producer: Julia Schnurr
Recording Studio: Sterling Sound
Sound Designer: Sergio Da Cruz, Sean Williams
Strategist: Laurent Marty
Writer: Caroline Bergh
Traffic: Michele Lazarus, Philisiwe Ndimande
