Script Writing - Interactive Handbook
CANTV, the biggest telecommunication company in Venezuela, aimed to launch a more interactive way of following instructions. In 2011, the company was offering a new satellite television service. By having this handy "handbook", ordinary people could install the product without the necessity of calling a professional.
Reading installation handbooks is a thing from the past.
Ad Agency: La Cancha Publicidad
Producer: The Format Films
Director: Matías Larusso
