As a Brand Designer I worked with the Design Lead, Adriano Furtado on the Breaking 2 project. There were also many other talented people working on this event including in house Nike employees, design vendors, photographers and more.

Key Objectives
1. Design into the strategized look and feel: Racing culture, Faster than fast, Athlete personas.
2. Adopt current B2 brand. Develop it, add to it, shape it further.
3. Create all event graphics and design all mechanicals.