Pj Smith's profile

AFL Executive Cultural Awareness Stationery Kit

The brief was to create a stationery kit to be used by the Exec team for a trip to the NT in 2018. I wanted to find a balance between corporate and the location of where they were visiting. The finished design featured a balance of earth tones and navy blue, a cross section of mapping lines, modern typography, plus an image of Uluru itself with a rustic halftone treatment. The printed kits were well received by the client.
AFL Executive Cultural Awareness Stationery Kit
Published:

AFL Executive Cultural Awareness Stationery Kit

Published: