Style Scape
The Client
Miss Lily is a skincare and Wellness centre based in Westville, Durban. The Centre is run by Leilah Colley, who is also hands on with the treatments and interactions with the clients. She is very hands on and gets to know all her clients very well. She is a driven client who seeks to excel and better herself at every opportunity.
The Problem to be solved
An initial website review revealed a website in need of an updated structure and messaging focus. The website wasn't mobile friendly, limiting the user experience when viewing on the phone. Limited imagery of the treatments and processes made the website text heavy and a lot to digest.
Solution & Execution
The project was approached in multiple phases in order to manage the scope and scale of work. An in-depth brand Discovery session followed by a the brand strategy laid the foundations for the messaging and visual direction. All messaging was based on a persona of the centre itself, targeted to specific personas to make sure broad, vague statements don't get ignored. the culmination fo the processes lead to the Brand strategy roadmap, a living document to which she can refer to on a regular basis.
The road map informed the visual tone of the brand. The logo was unique and fitting to her brand, it didn't require any changing. However the remainder of the brand language had to be defined, which gave opportunity for a style scape to be created to steer the visual direction.
Finally the website was overhauled with refocused messaging, new imagery and a colour palette to give the brand greater depth and visual impact. The website was built on Wordpress with the Elementor theme builder, which provided a solid structure, as well as a consistent look and feel.
See more work at https://www.tribenotion.com/work
