“Shred” is skateboarding magazine that would feature articles on skateboard culture, trends, music, skateboard tips, and new skate spots. To show, that skateboarders have always been on the tips of new cultural trends. Also, it would feature article on-up-and-coming skateboarder and veterans of the scene.
The target audience of the magazine is people who ride skateboard between ages as low as 12 to around 40, as well as some younger girls. The magazine’s point of view is to show that skateboarding is not just the “ coolest” trend, but it is the urban culture and lifestyle. The overall personality of the magazine is reflecting on skateboarding evolution, while pushing along with its progression. Shred plays a vital role in skate-boarding’s past, present and future.
The magazine goal and objective is to observe and report the newest trends, and trends in the older generation of skateboarders. Showing the music, clothes, equipment, and riders that are popular with skateboarders.
Shred attracts its audience by using a large picture of a skateboarder doing a trick, this attracts the audience as it is related to skateboarders. The magazine layout has great visual elements with the use of interesting typography and imagery.