BOULANGERIE GRISSOL
IDENTITY & DISTINCTION
SETUP
Boulangerie Grissol needed a distinct voice to initiate meaningful conversations with an audience across across all marketing initiatives.
Boulangerie Grissol needed a distinct voice to initiate meaningful conversations with an audience across across all marketing initiatives.
STRATEGY
The way to keep a distinct brand voice fresh and the content relevant is a lot like a good party guest. Nobody likes the person who only talks about themselves — your topics must be about more than just you. I've identified common interests among the target demographic and enriched the brand’s vocabulary to keep the audience engaged over time.
The way to keep a distinct brand voice fresh and the content relevant is a lot like a good party guest. Nobody likes the person who only talks about themselves — your topics must be about more than just you. I've identified common interests among the target demographic and enriched the brand’s vocabulary to keep the audience engaged over time.
Gourmet Made Easy
COMMERCIAL SPOT
A gourmet dinner that can be prepared by the most novice of Friday night chefs. Intense close-ups and slow-motion cinematography create a romantic correlation with the brand. Crushing the olives, zesting the lemon — each step in the recipe is carefully choreographed to instruct the viewer on how to thrill their dinner guest with impressive culinary technique.
COMMERCIAL SPOT
A gourmet dinner that can be prepared by the most novice of Friday night chefs. Intense close-ups and slow-motion cinematography create a romantic correlation with the brand. Crushing the olives, zesting the lemon — each step in the recipe is carefully choreographed to instruct the viewer on how to thrill their dinner guest with impressive culinary technique.
Perfect Pairings
CINEMAGRAPHS
Infinite-looping cinemagraphs suggest a brief respite in a busy day with Grissol Morning Thins and Melba Toast. Each one is a way to elevate a quick breakfast, light lunch, or appetizer.
CINEMAGRAPHS
Infinite-looping cinemagraphs suggest a brief respite in a busy day with Grissol Morning Thins and Melba Toast. Each one is a way to elevate a quick breakfast, light lunch, or appetizer.
