This project is the visual part of the campaign I developed as my undergraduate thesis, in which the goal was to solve one company's communication issue - in this case, Hershey's - with a brand new marketing campaign.
Context: four Brazilians influencers would be invited by Hershey's to participate on challenges where the campaign slogan "When was the last time, you did something for the first time?" would come to live.
The idea was to publish all videos on Youtube but edit them as trailers beforehand, so that our target audience would be interested to then watch the full campaign. Therefore, all the visual campaign imitate movie posters - one for each challenge a different influencer would perform.
Context: four Brazilians influencers would be invited by Hershey's to participate on challenges where the campaign slogan "When was the last time, you did something for the first time?" would come to live.
The idea was to publish all videos on Youtube but edit them as trailers beforehand, so that our target audience would be interested to then watch the full campaign. Therefore, all the visual campaign imitate movie posters - one for each challenge a different influencer would perform.
Some pages of the project's book print layout, explaining the whole
campaign process and concept:
