AQUAMIRIN jewelry store chain has been on the market for a long time and has 6 outlets. Despite this, there was no corporate identity. There was only a very old logo. This happens when at the start all the forces are focused on business development, and the logo and identity are not given due attention.
Making any printed layout or layout in instagram caused some difficulties. Work on creating the site was also suspended. There were no uniform standards, and it was not possible to unify and systematize all advertising materials. As the business continues to grow rapidly, there was no point in waiting any longer. We needed a REBRANDING!
I suggested making a new logo and style and then developing color schemes and graphic techniques in accordance with the new elements for all printed materials. I was afraid to start working, because the owner of the brand is a girl with fine taste. I was worried I wouldn't be able to please)))
I offered 3 options. But the most successful and appropriate was one where I developed a monogram. This sign included the first letter of the name and the first letter of the owner's name (Marina). The result is an interesting symbol that is quite elegant, unique and not like other jewelry.
I used shades of aquamarine (from turquoise to blue) combined with white and pearl.
We received an original refined logo and brand book, in one concept, which included the idea of the name AQUAMARINE and a personal brand.
Now AQUAMARINE has a template for a sign, a diary, business cards, cards, certificates, a table-tent, packages, a neckerchief and badges. All layouts are ready for printing.
I liked working with such brands, I learned a lot. This is very different from a business or financial topic. I drew with my hands as I felt. In my video there is a small fragment of my searches.
If you need such a modern, minimalistic and bright style - I will be happy to help you! It can be a fashion brand or a brand in the field of beauty and health.
