Role: Project lead. Concepting and scoping of project. Primary liaison between internal client and vendor. Oversaw content development; managed content writing, photography and web development.

https://www.asante.org/careers/

Role: Managed digital marketing efforts. Search, YouTube and social media advertising. Developed funnel campaigns targeting Asante employees and created new service line web content. Collaborated with videographer and service line marketing consultant to develop walk-in care video adverts. 

Role: Project lead

Redesigned Asante.org as part of an overall rebranding at Asante. Project manager, strategist and lead content development. Oversaw work of website vendor, contracted photographers and writers. 

The launch of the new responsive site also ushered in new processes for updating site branding, content and features. This functional framework is still being used today.