This assignment was part of my graphics class. The task was to create an evolutionary and a revolutionary design for a fictive care product brand.

I decided to create “MAD MEN” a brand for men care products. I created a simple Logo from a photo by doing a beard/hair and sunglasses cutout. Afterward I modified a font for the brand name and added the Greek “Sigma” sign for the “e”.

The evolutionary design was held in black and yellow because most care products for men have a darker theme with splashes of color. I tried to distance myself from the all dark theme by creating contrast with the yellow and setting it as the main color.

For the revolutionary design I distanced myself from the dark theme completely by keeping the packaging all white with some colored details and fonts. This created a clean looking and more modern design without looking too feminine.