DESIGN SYSTEM : CABI
Objective:
It's a visionary taxi service project named Cabi, a piece of work was assigned to design a logo. The main objective of this project is to have a better understanding of design system
and implement the same.
Logo Design Process:
Here are few logo variations that I created for this project.
Logo Construction:
The Logo shows us what the brand stands for, it tells us the story about the organization, creating a memorable visual of the brand. it offers the flexibility for the use of either or both the brand name and / or the symbol. Here I have tired a combination mark logo, which consists of a pictorial mark that represents the highway, within the word "CABI" the brand name, in whole tells us that "we'll make the drive easy for your".
Logo Color: Primary Color
As a pictorial mark represents Highway, along side keeping the flat design trend in mind, I have chosen the logo to keep in black and whites. also its easier to use on any other color background. we can use the white logo on the darker backgrounds and vice versa.
Secondary Colors:
As Gradient options:
Exclusion Zone:
The clearance space around the logo is equal to the half of the height of the logo.
Best Practices:
Mockups:
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