Launching the first-ever summer beer from Stella Artois. This full CG production included advanced package lighting, liquid simulation and photo-real character rendering. Reaching out to share this latest campaign from multi-award-winning creative studio The-Artery and Anheuser-Busch InBev’s in-house agency draftLine for the first-ever, limited edition Stella Artois Solstice Lager.
CG was the method of choice due to its technical accessibility and artistic possibilities. The final piece introduces the offering’s subtle citrus notes and crisp finish via relaxing summertime visuals such as swimmers in a pool and sunbathers tanning along with ASMR-like sounds of bottles opening.
Production, VFX, Post, Audio: The-Artery
ECD: Vico Sharabani
Director: Lauren Indovina
Executive Producer: Deborah Sullivan
Producer: Ruben Gloria
Production Coordinator: Thurman Martin
Storyboard Artist: Benjamin Chan
CG Artists: Joe Grundfast, Meny Hilsenrad, Dave Stewart, Jason Forrest Hogg, Grace Casas
Flame Artists: Asaf Yeger, Aarif Attarwala
Sound Design: Daniel Freedman
Agency: draftLine
Director of Production: Marshall Kuresman
Post Production Supervisor: Jared Biunno
Senior Art Director: Meredith Niles
Senior Producer: Diana LaBrecque
Project Manager: Josh Rosman
Designer: Abigail Todd
ECD: Vico Sharabani
Director: Lauren Indovina
Executive Producer: Deborah Sullivan
Producer: Ruben Gloria
Production Coordinator: Thurman Martin
Storyboard Artist: Benjamin Chan
CG Artists: Joe Grundfast, Meny Hilsenrad, Dave Stewart, Jason Forrest Hogg, Grace Casas
Flame Artists: Asaf Yeger, Aarif Attarwala
Sound Design: Daniel Freedman
Agency: draftLine
Director of Production: Marshall Kuresman
Post Production Supervisor: Jared Biunno
Senior Art Director: Meredith Niles
Senior Producer: Diana LaBrecque
Project Manager: Josh Rosman
Designer: Abigail Todd
Thank you
