Customers are nowadays requiring and expect valuable and personalized content and knowledge.

To fulfill customer’s expectations, companies are trying to leverage email personalization to move toward one on one experiences. That not only meet their expectations but exceed it. 

Clients’ inboxes are attacked with hundreds of marketing emails every single day, and they don’t have enough time to go through every general message. That is why companies need to personalize their emails for best open rate and engagement.

If you are a newbie at this and you don’t know where to start, it can look a bit confusing. That’s why this article will help you to understand everything you need about email personalization.

For this article we create infographic.