Summary
Contempo is a real estate company with a niche in contemporary homes. They provide users with the ability to view new homes, schedule showings, and request a consultation when wanting to sell their home.
Target Audience:
The audience Contempo wanted to capture with their website was young millennial families searching for a modern aesthetic home for their new family and single millennials looking to upgrade their current living situation with a beautiful contemporary home.
Project Goals:
• Design an intuitive and attractive modern style website
• Allow users to filter through homes in their particular area based on features and amenities.
• Provide users with a way to receive updates and notifications on new homes hitting the market
Roles:
• Research
• UX/UI
• Branding
(This is a solo passion project)
USER PERSONAS
Contempo wanted to attract young adults looking to purchase a new modern/contemporary home for themselves or their partner and children. Using information based on what Contempo is as a brand, three personas were imagined to summarize their ideal target market demographic.
CONTENT & FUNCTIONALITY
A brainstorm of content and functionality requirements were listed based on research existing real estate websites such as Zillow, Trulia, etc. The purpose for the content/functionality requirements list was to determine what elements and functions should be present in the final interface design.
CONTENT MAP
After the Content and functionality requirements were determined, I drafted a website content map to visualize the requirements and show which pages would contain which requirements on the list. This really helped structure the content and make it easy to sketch out and visualize
SKETCHES
Sketches were completed to experiment with layout and element placement. I took the information I created by the website content map to draft up variations for a couple of screens and create sketches to bring to life in wireframes.
WIREFRAMES
I developed wireframes based off of sketches to experiment with the feel and function. It was at this stage where I could start thinking about colors, typography, and other visual design elements for the website.
UI DESIGN
The final interface look was designed with a modern and minimalistic approach. Contempo wanted the website to match the look of the modern homes they sell. A clean, no clutter layout was decided on. The look perfectly reflected the aesthetic of the brand and the real estate they sell.
PROTOTYPE
The website prototype consists of going through all the main pages of the website and scrolling through the content as if you were a customer looking to purchase a beautiful new modern home for you or your family.
SOCIAL MEDIA POST DESIGNS
