Savanna
New Product
I was given the opportunity to design the packaging for a new product for Savanna, a well known and loved local brand for the Craft Cider/ Beer market in the United Kingdom. This new product is a hop flavoured cider ie: a cider crossed with a beer. It is aimed at the craft beer drinker. The simple, striking graphic of the half apple and half hop instantly tells the consumer what this is, with a slight emphasis on the apple as the hero ingredient.
Originally designed to be a matte black can with copper and green foil to be even more contrasting in texture and colour.
Roles: Concept and design.
Final Result.
Concept Design.
