Into The Wild With Bear & Akshay - Campaign Design

•

Into The Wild With Bears Grylls & Akshay Kumar - Campaign packaging

During mid-2020, the team at Trip creative was briefed with creating the campaign design & packaging for the upcoming episode of 'Into The Wild with Bear Grylls & Akshay Kumar'. We were tasked with creating the Motion Poster, Callout Promo, Main promo, Roadblock promo (same as main promo), Factoids Bumpers, Countdown Bumpers, Countdown Bugs & 24 hour countdown bug.

I was the design lead and along with the team, we were involved with making design decisions based on the client's feedback. Later, during the process, I was directly involved with creating the Motion poster, Factoid Bumpers, Countdown Bumpers & Bugs based on their approved treatment frames.

Below is the treatment option that I created initially (along with my treatments, there were total 4 options created by Advait R, Ketan P & Aayushi B from our team):

However later the client went ahead with this treatment frame that was proposed by Ketan Pal from our team:

And accordingly, we went ahead to create the other deliverables. Some still frames from the motion poster that I was directly involved with creating:

Link to the motion poster

Below is the design for the Factoid bumper (which was later animated):

Frames from the factoid animation

The design for the promo end-page

The Crawl design:

Show crawl design

The show-name bug

Below are two countdown bugs:

Creative team:
For Discovery:
Creative Direction: Dipankar Bose
Creative Producer: Nalini Bhutia
Creative manager: Bharat Panchal

For Trip:
Project lead and Producer: Prateek Sethi
Design lead: Arun Kishor
Design team: Advait R, Ketan Pal, Akash Neel Dutta
Sound design: Rahull Raut, Hootch studios
Production assist: Vijay Ubale
Accountant: Deepak Patil
Design house: Trip creative Services