The Think Green Campus Model is a website that encourages higher-education leaders to tour a digital campus and discover how Waste Management can make their universities more sustainable. The site houses an interactive campus prototype with clickable buildings that deliver success stories or promote beneficial green programs.
Online Home Page
Print Ad
Direct Mail. The envelope is photographically rendered to look like a laptop sleeve, complete with embroidered headline, dimensional logo patch and academic paraphernalia. The enclosed folded card is likewise printed and die cut to resemble a laptop, and pulls from inside the sleeve as an actual laptop would. Metallic ink blends with the process colors to enhance the image's realism.
Inside of Direct Mail. The card opens in the same direction as a real laptop and reveals this interior.
