This is my last and decisive school assignment.
I chose to redesign and market Copenhagen Zoo (Zoologisk Have).
Copenhagen Zoo is Denmarks largest zoo, with over 1,000,000 visitors a year.
It’s Cphs 3rd largest tourist attraction - 2nd largest for kids!
Within the last few years they have been built a new great home for their elephants, and just recently 'The Arctic Ring' has been completed.. it gave me the inspiration to develop their new logo and brand.
It is one of Europe's oldest zoos, 154 years, it really bears the mark of today:
- Zoo always had the same (though iconic) logo.
- Its trademark has always been the black tower at the main entrance.
- No fixed identity. Will there be a new stall, shop, café, animal signs, etc, it will stand out visually
from everything else.
- Often you have to go and look for animal signs, to get information about their animals.
According to the Zoo map the whole Zoo is divided into areas, comprising:
Asia, Africa, Scandinavia, South America, the Arctic Ring, Kids Zoo & Islands.
- No fixed identity. Will there be a new stall, shop, café, animal signs, etc, it will stand out visually
from everything else.
- Often you have to go and look for animal signs, to get information about their animals.
According to the Zoo map the whole Zoo is divided into areas, comprising:
Asia, Africa, Scandinavia, South America, the Arctic Ring, Kids Zoo & Islands.
Who do you think is most dangerous? ^
Who do you think is the heaviest?
The tallest?
Biggest predator?
Longest?
Oldest?
Strongest?
